Finance
“Big bank buildings are unimportant.
A company´smost important facade is its website.” Bill Mitchell, Massachussetts Institute of Technology
The more money flows are digitised, the greater the need for analogue communication. And the more regularly real news comes from a company, the better it is for business. Particularly modern industrial sectors have the media on their side when it comes to innovative product or marketing ideas.
EXAMPLE
Logitech
An online company is as good as its press. Depending on what appears in the media, something goes “click” in the heads of opinion-leaders. That’s why the online shop supplies journalists with news and figures just as regularly as its customers with mice, trackballs and keyboards. Every quarter and when the annual accounts are published, the business press receives the balance sheets through us. And anyone who wants the exact details gets an exclusive interview with a Logitech manager. We go to the press before the press comes to us.
EXAMPLE
BF.direkt
Credibility is a necessity – especially for new products. Direct contact with leading business magazines in Germany and Austria is an essential element of the strategy of a reputable, highly effective online building financer like BauFinanz.direkt in Stuttgart. It’s never a mistake to invest in good contacts. The provision of new services, such as the first building financing service by WAP mobile, is indicative of the positive standing in the industry and particularly among potential online users. Consistent communications work has built a sound image foundation for the name BauFinanz.direkt. These walls won’t come tumbling down in a hurry.
