Internet
“The click and brick worlds can’t be separated from each other.“
Prof. Dr. Heribert Meffert, marketing expert
A home page is today more than ever a communicative “home base” for many companies, no matter whether from the old economy or new technologies. The home page is the central hub for matters of presentation, information, and dialogue. A digital calling card that visualizes and intermeshes the aspects of competence, innovation, and efficiency. An ongoing process: from the registration of the URL all the way to practised social media competence.
EXAMPLE
Schmidt + Clemens Gruppe
New online presentation visualizes global S+C competence. A family-run company that has progressively expanded its performing power for 130 years. Schmidt + Clemens manufactures highest-quality stainless-steel products tailored to the customer’s specifications: centrifugal casting – die casting – forged components. “Made by S+C” counts as a seal of quality and safety that is recognized worldwide. Technical professionalism that is also reflected in the new online presentation.
EXAMPLE
Deutsches Tiefkühlinstitut DTI (German Deep-Freeze Institute)
Defrosted and a glimpse inside: Frozen food. “Fresher than fresh” – you don’t believe it? Then just take a look at the home page www.frischer-als-frisch.de. Ideas, passion, quality, responsibility, and competence, aimed at informing the consumer about current issues of Frozen food: “Fresher than fresh” is not merely an empty promise.
EXAMPLE
Makrolon – Bayer MaterialScience
A high-tech material made by Bayer for our day-to-day lives. Makrolon, the high-tech polycarbonate made by Bayer MaterialScience. For 50 years now the innovation potential offered by this plastic has been sheer inexhaustible. Whether we’re talking about CDs, DVDs, sports helmets, visors, eyeglasses or screens, automobile headlights or solar modules: everyday life without Makrolon is inconceivable.
