Trademarks
“It´s hard enough to build up an image.
If you´ve got one, you should learn to
appreciate it.” Rudolf Jeschenko
A trademark is still the symbol in which customers put their trust. It has an origin, a history, a fascination. We make sure that you stay just the way you are, or that you become what you want to be.
EXAMPLE
Coca-Cola light
Sex sells! This principle is valid not only for the world of advertising. As a well aimed public relations tool, it can also “sell a product message. The storyboard was specified by the advertising campaign: a popular beverage searching for a new, sexy advertising testimonial.Usually this task would have been fulfilled with the help of internal casting calls for a new model. But why not use public relations to take the casting call to the public? Print and TV cooperations produced a nationwide epidemic of casting fever – accompanied by an extraordinary thirst for ice-cold Coke light.
EXAMPLE
Wilkinson Sword – You can´t say sharper than that
One man, one blade, one subject: 100 years of wet shaving. Plus a company with a long and unique history. The press folder is of great journalistic interest: historians, wet-shavers, anecdote addicts, fans of things English, the culturally inclined, leg-conscious women, people with an interest in business and, of course, journalists can find plenty of ideas to save them tearing their hair out. The echo of the clashing blades that once began on London’s Pall Mall rings unmistakeably through the press landscape – these and other wet activities enable the global Wilkinson Sword company to cut the competition down to size as well. On our initiative, master photographers Helmut Newton and Bettina Rheims portray men and women shaving – in the bath, for example. The echo goes far beyond national boundaries – as is only fitting for a global brand. Smooth is in!
