Sustainability Communication
“Planet Earth has got a fever – and the fever’s rising.”Al Gore, in his speech of acceptance of the Nobel Peace Prize
Every step we take out into the world involves the generation of CO2. At first glance a mere statement, yet one that in its complexity and implications is swiftly becoming an issue of global dimensions and relevance. Today, Carbon footprints of products and services are items found ever more on the priority agenda. The claim to sustainability is one voiced with increasing frequency. A sense of responsibility and an obligation towards consumers and society in general already today constitute a central task of communication.
EXAMPLE
HIPP – Environmental declaration
When Claus Hipp allows his name to stand for something, then it’s more than simply a meaningless image-enhancing phrase. For many years now, the “biopioneer” in the baby-food sector has measured his endeavours by special quality standards – and this doesn’t apply merely to his products. The entire production and value-added chain must also be integrated, following the idea of a sustainable overall concept. Available in his latest Environmental Report.
EXAMPLE
EAFA – Future Agenda
“Sustainability is a key challenge for the aluminium-foil industry and for the packaging-materials sector alike, as well as for the economy in general. Among the many projects initiated and carried out by the EAFA are numerous ecobalance studies into food products that are wholly or partly packed in aluminium foil. The industry is consistently working towards improving its performing power in terms of weight-saving measures, recycling, and energy efficiency. One of the central challenges is to make clear to the consumer the key role that aluminium packaging materials play in the sparing use of resources,” says François Coëffic, President of the European Aluminium Foil Association (EAFA), in describing the Future Agenda for Sustainable Economic Management. A brochure for worldwide publication as well as a new internet presentation will provide the issue with further matters of discussion in the B2B communication area, too.
In progress. Scheduled for launch in Jan 2010.
