Touristic
“Everyone should have the opportunity to travel.”
Thomas Cook, founder of the first travel agency
EXAMPLE
Off to new shores – Florida
Oranges, alligators, miles of beach and any amount of sun – that must be Florida. Tens of thousands of Germans a year fly to America’s Sunshine State, the place where presidents spend their retirement. Thanks to the consistent support provided to the media here, Florida’s sunbeams and its amazing range of leisure-time offers also shine through the often rainy German press landscape, and TV stations are also happy to report about holidays on the Gulf Coast.
EXAMPLE
Ins rechte Bild – RCI
People who keep quiet sometimes have something to hide. Particularly in a sector that isn’t always known for its good image. However, as this certainly does not apply to the largest international timesharing organisation, it has a good reputation to communicate. That is why we attend to both the sectoral press (tourism and business) and also travel and leisure media. Activities such as a supplement in “Globo” travel magazine or statements on the company’s website keep the press well-informed. And that’s a good job. Especially for RCI.
